The Institute of Applied Quality Science
Office: BM Unifaculty London WC1N 3XX Great Britain, with members throughout Africa, Australia, Canada, Caribbean, India, the Middle East, New Zealand, Singapore, Thailand, United Kingdom and its territories and the United States of America and territories
Website: You can email us at

The Institute offers accreditation for firms and other organizations which require public recognition of their application of quality improvement and management systems both directly to organizations and in cooperation with local trade bodies. The Institute provides education in the field of quality and works with individuals and organizations to develop quality management methods. The Institute promotes research in the science, psychology and philosophy of creating and delivering the best.

The institute provides support and professional accreditation for individuals and organisations ...

Everyone knows what is meant by the term Quality donít they, or do they? For some people the term means something which is good. For others it means Ďof merchantable standardí . Then there are the box tickers who want to check if the product or service ticks most of the boxes. But there is yet another group. This latter group wants the product or service to be delightful, to exceed the customer or consumersí expectation on a bad day and on a good day to exceed their expectation beyond their wildest dreams.

Quality is sometimes said to be a function of management. It is also a function of an attitude of mind. An interesting illustration of this was found at an electronic machine company in the early days of transistors and electronic boards.

The Production Director was in charge of a successful and needed product. His workers all gave the job everything.

Success was assured. But in fact after only a year failure loomed. The problem was their component suppliers. The component failure rate had reached 5% and after working with them to improve the situation, the failure rate was still 4%. The main cost of this was not the immediate financial cost but the potential loss of their place in the market. That posed an existential threat.

But then serendipity arrived in the form of a technical journal in the dentist's waiting room. The Production Manager almost forgot the looming filling as he read a report on a Japanese component maker who which was offering fast turnaround and high quality.

He contacted the Production Director who agreed to place a trial order.

Perhaps with a bit of that what have we got to lose mood and a sense of humour they decided to order 10,000 components and specified that they wanted a maximum 1% failure rate.

Sure enough the order arrived on the due date. The consignment note was what caught everyone's attention as it was passed around the office.

It read," Enclosed are the 10,000 components which you ordered. The 100 defective parts you specified are in the smaller box within your package."

Clearly this company went out of their way to meet their customers' requirement. The thought of supplying any faulty components did not occur to them except when the customer asked for them.

That is the Quality attitude of mind which breeds success

Please contribute to the debate on Quality by having your say.

Sometimes it is not easy to make a contribution to the philosophy of a science or art because there is an establishment view which has become the orthodoxy. The Institute of Applied Quality Science will give you a platform where you can exchange views and change our world for the better. Have your say at

Quality applies to everything. In the modern world the word quality is often used in commercial terms in such a way as to infer that that is its only application. And yet the concept of quality is ubiquitous in life and in Nature.

The eagle flying high above can use it wing span to keep itself aloft with the minimum of physical effort. Its gimlet eyes can focus at great distance to locate its next meal. Its streamlined body can enable it to plunge earthwards to secure its prey.

It is an efficient, successful beast. The quality of its attributes are exceptional. Because of those attributes the eagle has survived against all competitors.

Quality Control Systems ...

Quality control systems have much to contribute to our ability to provide true quality. However, they are not the be all and end all and have to be applied using Common Sense.

If you enjoy driving, like our chum on the right then you will want to drive a car which is fairly priced, economical, powerful, comfortable and reliable. In short, we want a quality car.

There was a company which produced cars in Germany using the most rigorous Teutonic Quality Control System. That company was located in the then East German Peoples' Socialist Republic. Its car was called the Trabant. The Trabant, despite the quality controls and a quality controller for each engineer produced a car which was a wreck before it left the factory. It was expensive, under-powered, inefficient, uncomfortable, unreliable, successfully met none of its customers' requirements and yet ticked every box in the quality control clip board.

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